Pardon the pun. Argan oil is an ancient beauty secret from Morocco that is referred to as "liquid gold" for its nourishing properties. It also happens to be the star ingredient in a number of luxury beauty brands, but never before has it been so prominently part of a collection available in drugstore beauty retailers as it is now. Physicians Formula introduces to us, "Argan Wear", a new range containing the four products you see above, all infused with argan oil.

The packaging is opulent, lush, and rich looking. The blush and bronzer feature spray-overs of gold glitter which disappears upon first swirling your brush into the product (but makes for a really eye-catching detail at the drugstore!).

The best thing about the blush is that it feels silky and applies almost like an airbrush -- with a soft rosy glow that flatters virtually every skintone.

Above is the aforementioned glittery spray-over, prior to swatching. The bronzer is equally rich, with a warmer tint to it that will suit all but the most pale of skin tones. It mimics a flush from a holiday--really nice.

The blush, bronzer, and the rest of the products are all infused with 100% real argan oil.

There's also a BB cream and a multipurpose Argan Oil product that can be used on lips, hair, skin, nails, chapped hands, dry patches--virtually anywhere! The BB cream also contains 100% Argan Oil which helps to improve skin's brightness, tone, texture, and elasticity, and is lightweight and doesn't feel greasy on the skin.

Okay, don't put it in your eyes, people...It doesn't belong there.

Best of all, and something I find consistently pleasant about Physicians Formula products, each of the compacts have a mirror and a brush on the underside of the product, which makes this great as a compact to carry in your makeup bag or while traveling.